# The real impact of AI on event marketing

- Link: https://eventengine.net/ai-impact-event-marketing/
- Published: 2023-08-23T08:00:00+00:00
- Author: rondayvoo

Artificial intelligence is transforming marketing across industries, and event marketing
is no exception. But between the hype and fear, what is the real impact? In this
episode, host Lee is joined by Alex, founder of digital media agency [Clickmakers](https://clickmakers.io/),
to peel back the curtain on how AI and machine learning are enhancing creativity,
strategy, and results for event marketers.

Alex shares fascinating real-world examples of how AI is automating tedious tasks
while actually unleashing more human ingenuity, but also cautions against letting
AI run unchecked. Tune in to hear insights on the present and future of AI in event
marketing, including predictions that may surprise you. With a balanced perspective,
this episode will equip any event marketer to maximise this powerful technology 
while avoiding pitfalls.

### Key takeaways

Alex shared so much. Here are some of our key takeaways:

 * AI is automating many tedious marketing tasks, allowing humans to focus on more
   strategic work.
 * Machines surpass humans at making real-time bid decisions across digital platforms.
 * Humans still reign supreme when it comes to providing marketing insights, strategy
   and relationships.
 * It’s crucial to have proper conversion tracking and optimise for the right goals.
 * Be wary of fake leads and clicks – use lead qualification to avoid reinforcing
   bad AI behavior.
 * Constraints and data can enhance creativity rather than hinder it.
 * The future of marketing will see an explosion of AI-generated content. (We don’t
   know if that’s good or bad!)
 * Human connections and strategy will become even more valuable.
 * AI maximises productivity at a time when the global economy needs it most.
 * Set, monitor, qualify, review, adjust, update – the new era of marketing versus“
   set and forget”!

### Connect with Alex

 * Visit his site on [clickmakers.io](https://clickmakers.io/)
 * Connect on [LinkedIn](https://www.linkedin.com/in/alexmakarski/).