# Building memories sustainably: Ticketbutler

- Link: https://eventengine.net/building-memories-sustainably/
- Published: 2023-06-09T08:00:00+00:00
- Author: rondayvoo

In the ever-evolving world of event management, creating lasting memories for attendees
is the ultimate goal. But how can we achieve this while also making sustainable 
choices that are not only good for the planet but also enhance the brand of the 
event? In this episode of Event Martech, host Lee Matthew Jackson and guest [Mads Kjer](https://www.linkedin.com/in/madskjer/?ref=eventmartech.com)
of [Ticketbutler](https://ticketbutler.io/?ref=eventmartech.com), a seasoned professional
in the event industry, delve into this very topic.

Mads Kjer brings to the table a wealth of experience and a unique perspective on
how to infuse sustainability into event management. He emphasizes the need for collaboration
in the industry and discusses his company’s innovative approach to encourage sustainability
through unique solutions. These include their CO2 compensation feature and reusable
name badges, which not only reduce waste but also create a unique experience for
attendees.

### Key takeaways

 * **Collaboration is Key**: Mads highlights the importance of collaboration in 
   the event industry. By working together, companies can create more sustainable
   solutions and enhance the overall event experience.
 * **Innovation in Sustainability**: Mads’ company is setting a great example with
   unique solutions such as a CO2 compensation feature and reusable name badges.
   These initiatives not only reduce the environmental impact of events but also
   add a unique touch that attendees will remember.
 * **The Role of AI**: The potential for AI in event management is vast. From optimizing
   travel and data management to creating more efficient processes, AI can play 
   a significant role in making events more sustainable.
 * **The Journey to Sustainability**: Mads shares his personal journey in creating
   a ticketing platform with on-demand printing capabilities. This not only reduces
   waste but also allows for greater customization, enhancing the attendee experience.

As event organizers, we have a unique opportunity to create memorable experiences
while also making a positive impact on the environment. We are certain you’ll be
inspired by the end of this episode to find your own novel approaches.

### Connect with Mads

 * Ticketbutler – [click here](https://ticketbutler.io/?ref=eventmartech.com)
 * LinkedIn – [click here](https://www.linkedin.com/in/madskjer/?ref=eventmartech.com)

We’d love to hear your thoughts. How are you incorporating sustainability into your
events? What challenges have you faced, and how have you overcome them? What crazy
ticket ideas have you implemented? Share your experiences and join the conversation
below.