# This event company keeps relevant at 50+

- Link: https://eventengine.net/how-they-stay-relevant/
- Published: 2024-01-11T10:00:00+00:00
- Author: rondayvoo

How do you create unforgettable events that spark meaningful connections and delight
attendees year after year? One company has spent decades perfecting their recipe.
Since the 1970s, VOK DAMS has pioneered corporate events that spark lasting buzz.

In this episode, we trace how current CEO Colija Dams and his family built VOK DAMS’
legacy across 50 years of event innovation. From analog to digital transformations,
Colija shares insights spanning generations of leadership in creating unforgettable
experiences.

Join us as Colija peels back the story behind the scenes – how his family built 
an iconic event company spanning decades by keeping curious and interweaving innovation
with heart.

### Key takeaways

Here’s what jumped out at me during our conversation at [Event Tech Live London](https://eventtechlive.com/?ref=eventenginecast.com).

 * Question if an event, or the event format you are going for will acheive the 
   outcomes you desire.
 * Be open to fresh ideas that could push events to better serve attendee needs 
   and preferences.
 * Experiment with innovations based not on novelty but actual impact in driving
   value and event ROI.
 * Take decisions collectively as an event planning team to gain buy-in and diverse
   expertise
 * Create open channels for all team members to contribute ideas, giving equal voice
 * Encourage healthy constructive debate and critique of event decisions among team

### Connect with Colja

You can connect with Colja via:

 * [Website](https://www.vokdams.com/)
 * [LinkedIn](https://www.linkedin.com/in/colja-dams/)