# Keep exhibitors coming back

- Link: https://eventengine.net/keep-exhibitors-coming-back/
- Published: 2025-05-29T07:10:44+00:00
- Author: rondayvoo

At the heart of every successful event is a smooth experience for exhibitors, but
as many know, the reality often involves nightmarish complexity. Wrestling with 
forms only to have progress wiped out. Ordering essentials from seven different 
suppliers through seven disjointed systems. Hunting through emails for critical 
information that should be at your fingertips.

In this episode, Adam Jones, founder of FFAIR, joins Lee to share his own exhibitor
horror stories and reveal how his platform is transforming the exhibition experience,
keeping exhibitors coming back, saving operations teams weeks of work, and creating
a marketplace where suppliers are now queuing to join.

### About Adam

Adam Jones has spent 23 years in the events industry, beginning as a floor plan 
designer before launching his own business following the 2008 financial crisis. 
After selling his first software company to Freeman and working there for several
years, Adam got “the itch” to build another solution, this time focused on solving
the painful exhibitor compliance process he had experienced firsthand.

### Key takeaways

 * **The exhibitor compliance nightmare:** Both Adam and Lee share personal horror
   stories of dealing with fragmented systems, confusing paperwork, and disconnected
   suppliers, sometimes even having to fax orders in 2019! FFAIR was born from these
   pain points.
 * **A marketplace approach:** FFAIR brings all event suppliers into one place where
   exhibitors can purchase everything they need with a single checkout, reducing
   what used to take days into a matter of minutes.
 * **Task-based compliance:** Moving away from traditional forms, FFAIR uses a task
   system with automatic reminders and approvals that has been proven to increase
   submission rates and save operations teams an average of a month’s worth of time
   per event.
 * **Relevant information only:** The system shows exhibitors only what’s relevant
   to their stand type and configuration, eliminating confusion and wasted effort
   on irrelevant requirements.
 * **Benefits beyond efficiency:** An unexpected benefit has been improved sustainability,
   as consolidated supplier orders mean fewer delivery vehicles at build time.

### More highlights

During the demo portion of the episode, Adam shows how FFAIR’s user-friendly interface(
built with Google’s Material Design for familiarity) keeps exhibitors informed of
exactly what they need to do and when. Particularly effective are the countdown 
widgets that show days remaining until deadlines, which Adam reveals has moved task
completion dates forward by an average of two weeks.

The platform has been so successful that suppliers who were initially reluctant 
are now approaching FFAIR asking to be included, as some have seen their sales triple
through the streamlined ordering process.

### Event Engine integration

Did you know our web platform integrates with FFAIR? No? What!? Blimey. [Here’s how](https://eventengine.net/ffair/)!

### Connect with Adam

 * **Website:** [https://www.ffair.io/](https://www.ffair.io/)
 * **LinkedIn:** [https://www.linkedin.com/in/adamnjones/](https://www.linkedin.com/in/adamnjones/)
 * **Company page:** [https://www.linkedin.com/company/ffair/](https://www.linkedin.com/company/ffair/)