# Maximising your event content

- Link: https://eventengine.net/maximising-your-event-content/
- Published: 2024-11-18T10:00:00+00:00
- Author: rondayvoo

Do you know what to do with all that content after your event ends? Bogdan Maran
from Visual Hive shares why event organizers need to rethink how they manage and
curate their valuable event footage.

Events produce mountains of content—hours of video, photos, and more. But too often,
this content ends up forgotten on Google Drive or buried in YouTube with no clear
plan to maximize its value. I sat down with Bogdan Maran, founder of Visual Hive,
to explore how event organizers can transform their content strategy, turning raw
footage into curated, highly engaging experiences for their audiences.

Bogdan is a former photojournalist turned data scientist who has worked with brands
like Reuters and Red Bull. He shares how his background in media and production 
shaped Visual Hive’s mission to help event organizers use their content effectively,
adding value long after the event is over.

We discuss the importance of curation—taking the vast amounts of content and tailoring
it to different audience segments through short, easily digestible clips. Bogdan
introduces the concept of user-curated content, where attendees themselves can select
and share impactful moments, creating personal and engaging experiences.

If you’ve ever wondered how to get more out of your event content and build lasting
trust with your audience, this conversation is a must-listen.

### Key takeaways

Bogdan shared a lot of practical advice and insights on content strategy for events.
Here are some of the key takeaways:

 * **Don’t let your event content go to waste**: Simply storing your event videos
   on Google Drive or uploading to YouTube isn’t enough. Without curation, valuable
   knowledge gets lost.
 * **User-curated content is the future**: Empower your attendees to engage with
   the content. Allow them to save and share the most interesting parts for their
   networks.
 * **Content curation builds trust**: Help your audience save time by creating short,
   targeted clips. This not only adds value but also encourages repeat engagement.
 * **Leverage AI to improve discoverability**: Use AI-driven tools to make your 
   content more searchable and interactive, helping viewers quickly find the information
   they need.
 * **Consistency matters**: Posting consistently, at the times your audience is 
   most active, helps build a habit and keeps your content top-of-mind.

### Connect with Bogdan

 * [Visual Hive Website](https://visualhive.co)
 * [Bogdan Maran on LinkedIn](https://www.linkedin.com/in/bogdanmaran)