# The neuroscience of event engagement

- Link: https://eventengine.net/neuroscience-of-event-engagement/
- Published: 2024-12-03T10:07:00+00:00
- Author: rondayvoo

How can understanding neuroscience help event organisers create more engaging experiences?
Lisa Schulteis, founder of ElectraLime Marketing and Your Event Marketplace, joins
Lee to discuss how the principles of neuroscience can be applied to improve event
engagement.

Lisa draws on her background in neuropsychology to offer unique insights into how
our brains process events. In this episode, she shares how event organisers can 
design their events to connect with different audience types by incorporating multi-
sensory elements, being mindful of inclusivity, and recognising the needs of introverted
attendees. Lisa also talks about how the right environment and thoughtful planning
can enhance the experience for attendees, whether they’re extroverts looking to 
soak in the energy or introverts needing quiet spaces to recharge.

The discussion covers practical ways to use multi-sensory engagement techniques 
to boost interaction and retention, as well as the importance of providing different
spaces and experiences to accommodate varying needs, such as quiet zones for attendees
needing a break from high-energy environments.

If you want to learn how to make your events more inclusive and engaging using neuroscience,
this episode is filled with actionable insights.

### Key takeaways

Here are some of the key takeaways from our conversation with Lisa:

 * **Multi-sensory experiences boost engagement**: Incorporating elements that stimulate
   more than one sense—such as sight, sound, and even taste—can significantly enhance
   audience engagement and retention.
 * **Design with inclusivity in mind**: Consider the needs of neurodivergent attendees,
   introverts, and extroverts. Offering spaces that cater to different types of 
   sensory input or provide areas for quiet retreat can improve the experience for
   everyone.
 * **Energy levels vary**: Understand that attendees may react differently to the
   same event environment. Extroverts may feel energised by busy environments, while
   introverts might find them draining. Designing events that cater to both can 
   lead to a more inclusive atmosphere.
 * **Communicate special features ahead of time**: If your event includes unique
   elements like quiet rooms or sensory experiences, make sure to communicate this
   in advance so attendees can plan accordingly.
 * **Tailored environments matter**: Choosing the right noise level, lighting, and
   atmosphere for different parts of your event can enhance interaction and create
   an environment where attendees feel comfortable connecting.

### Connect with Lisa

 * [ElectraLime Marketing Website](https://www.electralime.com/)
 * [Your Event Marketplace Website](https://www.youreventmarketplace.com/)
 * [Lisa Schulteis on LinkedIn](https://www.linkedin.com/in/lisamschulteis)