# Niche website to global event

- Link: https://eventengine.net/niche-website-to-gobal-event/
- Published: 2024-02-15T10:00:00+00:00
- Author: rondayvoo

[Event Tech Live](https://eventtechlive.com/?ref=eventenginecast.com) has grown 
from niche website to global industry phenom in just over a decade.

So how’d they do it?

This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live’s
origin story and growth. From kickstarting with an awards program to the first leap
into organising… Adam keeps it real about their against-the-odds journey to heavy-
hitter status.

Along the way, he drops serious knowledge for fellow event organisers looking to
step up their game. Like why getting creative on your exhibition stand trumps waiting
for serendipity. How to leverage content to drive sustainable growth. And the key
factors that gave his team the confidence to bring their formula to Las Vegas!

### Key takeaways

Adam shares so many golden nuggets. Here are the ones that jumped out at me:

### For event organisers

 * Leverage content stages and captured event content to add value for attendees
   and extend your reach through the year
 * For sustainable event growth, consider strategic co-location with complementary
   events to consolidate travel and maximise value
 * Maintain close relationships with long-time event customers and partners to provide
   confidence in expansion or taking calculated risks
 * When expanding internationally, consider ease of logistics/travel to reduce barriers
   for attendees

### For exhibitors

 * Get creative with your exhibition stand to actively attract attendees rather 
   than passively relying on foot traffic

### Connect with Adam

You can connect with the legend himself via:

 * [Website](https://eventtechlive.com/?ref=eventenginecast.com)
 * [LinkedIn](https://www.linkedin.com/in/adamparry/)