# Smarter data for event success

- Link: https://eventengine.net/smarter-data-for-event-success/
- Published: 2024-12-03T10:01:00+00:00
- Author: rondayvoo

How can event organisers make better use of the data they collect? Chloe Barnes,
an experienced event tech professional, joins Lee to discuss how event organisers
can gather, interpret, and act on data to drive event success.

Chloe shares her journey from working in local council events to leading a digital
team at a large corporate events agency. She talks about the importance of data 
in understanding audience behaviour, the challenges of using event data effectively,
and how to get started with existing tools before investing in more sophisticated
technologies. Chloe believes that event organisers often overlook the value of data
they already have, and that smarter data use starts with setting clear goals and
working backwards.

In this episode, Lee and Chloe explore practical ways to make use of data from both
digital and in-person events. They discuss the benefits of understanding attendee
flow, using badge scans to measure exhibitor engagement, and why starting with what
you already have can lead to significant insights.

If you’re an event organiser looking to improve your data game, this conversation
will give you actionable ideas for making data work better for you.

### Key takeaways

Here are some of the key takeaways from our conversation with Chloe:

 * **Start with the end in mind**: Define what you want to understand about your
   event and plan your data collection accordingly. This helps ensure you gather
   the right information from the start.
 * **Use the data you already have**: Event organisers often have valuable data 
   available through registration systems, badge scans, and sponsor interactions.
   Make the most of these existing data points before looking at more advanced options.
 * **Understand audience behaviour**: Tracking attendee movement through a venue
   or measuring engagement with exhibitor stands can reveal which areas are working
   well and which need improvement.
 * **Scale appropriately**: Chloe advises smaller events to look at what larger 
   events are doing and adapt those strategies on a smaller scale. It’s about learning
   from those who have bigger budgets and tailoring it to your needs.
 * **Data-driven improvements**: By analysing simple metrics like footfall or engagement
   rates, organisers can make informed decisions on improving event layout, exhibitor
   positioning, and attendee experiences.

### Connect with Chloe

 * [Chloe Barnes on LinkedIn](https://www.linkedin.com/in/barneschloe)