# Decoding social media for event marketers

- Link: https://eventengine.net/social-media-for-event-marketers/
- Published: 2023-10-20T08:00:00+00:00
- Author: rondayvoo

Struggling to choose social platforms and create content that sells tickets for 
your event? In this practical episode, host I chat with marketing veteran [Rachael Dines](https://www.shakeitupcreative.com/)
to share social media marketing tactics to boost your next event.

Learn how to select platforms strategically based on where your target audience 
spends time. Get tips on creating engaging content like speaker videos, event teasers,
and more. Discover how to educate and collaborate with sponsors to mutually promote
participation.

Whether you are new to social media marketing or looking to improve your strategy,
Rachael lays out tangible tips to help you focus your efforts for greater impact.
Expect to come away with clarity on where to devote time and resources to drive 
real ticket sales.

### Key takeaways

This episode is packed full of golden nuggets. Here are the ones that stood out 
the most!

 * Choose social media platforms strategically based on where your target audience
   is, not just what’s popular.
 * Focus on 1-2 platforms rather than spreading yourself thin.
 * Create engaging content like speaker videos, event teasers, past event moments,
   etc. In essence, go beyond just logistical event details.
 * Provide custom graphics, hashtags, and pre-written posts to make sharing incredibly
   easy for attendees. Consider contests for top posters as an incentive.
 * Educate sponsors on promoting their participation for mutual benefit. Give them
   custom assets to simplify the process.
 * Use both organic and paid social efforts. Paid ads can help fill seats closer
   to the event.
 * You could retarget past site visitors as part of a paid campaign as they have
   already had some brand exposure.
 * Separate social media accounts for separate events/industries allows more customisation.
   More work but worth it and less confusing for attendees.
 * Be cautious with early bird pricing and discounts. Don’t devalue your event too
   early/heavily.

### Resources

During the interview, I mention a tool that helps event organisers work with their
data to create social media imagery for their partners. You can check it out over
on [Gleanin](https://www.gleanin.com/community-marketing-platform).

### Connect with Rachael

 * [Website](https://www.shakeitupcreative.com/)
 * [LinkedIn](https://www.linkedin.com/in/rachaeldines/)