# Irresistible sponsorship proposals: Using the room run rate

- Link: https://eventengine.net/sponsorship-proposals-room-run-rate/
- Published: 2023-03-02T08:00:00+00:00
- Author: rondayvoo

Lee shares a game-changing strategy that helped him turn his in-person conference
from a loss to a profitable and vibrant event. He struggled to attract high-value
sponsors for his [event](https://agencytransformation.live) despite being an established
brand in the web industry with several online assets and tens of thousands of subscribers.
He felt like he was offering more and more access to his wider audience online and
adding other perks, but still couldn’t convert potential sponsors.

Lee’s friend [Jan Koch](https://jankoch.co/) asked him a simple question that completely
changed his perspective:

**“What is your room run rate?”** 🤯

Jan explained that if you gather enough information from attendees, you can calculate
an average “run rate” per attendee to give potential sponsors an idea of the potential
spend capacity of your audience. With an idea of the sort of businesses in the room,
it didn’t take long for other relevant information to take form.

Based on the information gathered from attendees, they found the most common issues
their attendees had in the day-to-day operations of their business, which helped
them connect with the right sponsors.

### The three parts of the puzzle

Lee breaks down the three parts to this puzzle:

 * the average business run rate,
 * the general company structure,
 * and key shared problems.

> **These help a potential sponsor to understand if those in the room have the right
> problem and are the right size for the solution that they provide.**

By giving potential sponsors unparalleled insights into the spending capacity of
your audience, you’ll create the ultimate win-win situation: profitable events that
cater to the needs of attendees and sponsors alike.

This episode shows you how to position sponsorships and make your event a magnet
for high-value sponsors. By harnessing the power of “room run rate”, Lee explores
strategies to showcase your attendees’ purchasing potential and attract the cream
of the crop in sponsorship.

With a deep understanding of your attendees’ turnover, company structure, and challenges,
you can craft a sponsorship proposition that’s **irresistible**.