# Are year-round communities overrated?

- Link: https://eventengine.net/year-round-communities-overrated/
- Published: 2024-01-25T10:00:00+00:00
- Author: rondayvoo

What if trying to build an engaged, year-round event community was actually detrimental
to your event’s success?

Event organisers are aften advised to create 365 communities around their events,
nurturing relationships long after an event wraps. But event strategy expert Dax
Callner argues most organisers lack the skills and bandwidth for ongoing community
management.

In this episode, Dax asserts that overextending resources to force year-round conversations
does a disservice to both organizers and attendees. Rather than community, he believes
events should prioritise delivering **incredible** experiences, which lead attendees
to naturally return, year after year.

Join Dax and host Lee as they challenge enduring community-building advice. You’ll
reconsider assumptions about the best ways to invest time and energy to make your
events thrive for the long haul. Rethink what matters most.

### Key takeaways

Our chat really challenged me as a community builder! Here’s some things that jumped
out at me:

 * Forcing year-round community engagement puts an overwhelming and unrealistic 
   burden on most event organisers when their skills lie in executing exceptional
   in-person events.
 * Attendees have many other communities and interests; asking them to be highly
   engaged with an event year-round is often unwanted and ineffective.
 * The most important success factor is delivering incredible value and experiences
   at the live event itself, which will organically lead people to return.
 * Keep communications between yearly installments simple: announce new details 
   leading up to the event when excitement and registrations naturally build.
 * Don’t worry about trying to persuade every attendee to promote on social media–
   super users will, and others attend for value, not to document the experience.
 * Think carefully about whether year-round conversations are wanted, useful, sustainable,
   and the best use of limited time and resources.

### Connect

 * [LinkedIn](https://www.linkedin.com/in/daxcallner/)
 * [DAC Strategy](https://www.linkedin.com/company/dac-strategy/)