# Keys to year round engagement

- Link: https://eventengine.net/year-round-engagement/
- Published: 2024-01-04T10:00:00+00:00
- Author: rondayvoo

Ever feel like once your event ends, so does your connection with attendees? Learn
how to cultivate attendee loyalty that lasts in this eye-opening chat with Cvent’s
Felicia Asiedu.

Discover strategic ways to nurture post-event communities through thoughtful content
plans, small meetups, and meaningful digital touchpoints. You’ll gain insights on
the role marketers and event planners each play in driving ongoing engagement.

Uncover the common mistakes companies make that fail to support community building.
Whether you want to boost brand affinity, foster peer connections beyond events,
or simply stay top of mind all year, this conversation provides a blueprint for 
converting one-and-done attendees into enthusiastic community members over the long-
term. But how can you build these lasting connections?

### Key takeaways

It was wonderful to interview Felicia. Here are some of my key takeaways from our
conversation:

 * Plan a continuous journey before, during, and after your main event to engage
   attendees. Bring people together through meetups, content, and online conversations.
 * Event organizers and marketers should team up to connect with attendees and promote
   what’s next.
 * Understand what your attendees want and care about. Craft community around their
   interests.
 * Make diversity and inclusion core to your community and events from the outset.
 * Build goodwill over transactions. Focus on human connections to drive loyalty.
 * Fix issues like data sharing and poor follow up that can hurt ongoing communities.
 * With persistent nurturing over time, you can turn one-time attendees into enthusiastic
   community members.

### More highlights

Based on my conversation with Felicia, and the takeaways I’ve shared, I’d say the
keys to year round engagement, and developing a strong community around your event
and brand would be:

 1. Programming – Develop recurring touchpoints via small meetups, webinars, content,
    etc. to bring people together
 2. Technology – Leverage engagement software/tools to nurture attendees pre, during
    and post-event
 3. Strategy – Build a master plan for engaging attendees in an ongoing journey
 4. Collaboration – Ensure marketers and event teams work together to drive the community
 5. Audience – Understand who attendees are and what common interests connect them

### Connect with Felicia

 * [Cvent](https://www.cvent.com)
 * [Diverse Speaker Bureau](https://www.diversespeakerbureau.com/)
 * [LinkedIn](https://www.linkedin.com/in/feliciaasiedu/)