Posts

You’ve paid thousands for your exhibition stand. You’ve traveled. You’ve invested days away from the office. Then 2pm on Day 2 hits, visitor numbers drop, and…

At the heart of every successful event is a smooth experience for exhibitors, but as many know, the reality often involves nightmarish complexity. Wrestling with forms…

Exhibition flooring is big business, and a big sustainability challenge. What happens when exhibition carpet reaches the end of its brief 5-6 day life? In this…

What can truly tell you how attendees move through your event space? In this episode, Caroline McGuckian, CEO of Meshh, joins Lee to explore how spatial…

In journalism school, students are taught that any complete news story must address five fundamental questions: Who, What, Where, When, and Why (sometimes adding How for…

Scale doesn’t define event success. As my recent conversation with events veteran Dean Rees revealed, the fundamental ingredients that make an event successful remain remarkably consistent,…

Remember those chance encounters at physical events? The conversation with a stranger in the coffee line that led to a business partnership. The random seat assignment…

What makes an event truly successful, no matter its size? In this episode, Dean Rees, CEO of Melton Mowbray Town Estate, joins Lee to break down…

How can AI transform event management and improve efficiency? Martin Suttill, founder of 54 Solutions, joins Lee to share practical use cases of AI in events,…

How can understanding neuroscience help event organisers create more engaging experiences? Lisa Schulteis, founder of ElectraLime Marketing and Your Event Marketplace, joins Lee to discuss how…

How do you navigate the complex landscape of event tech solutions? Thomas Schwarzenböck, from Adventics, joins Lee to discuss how event organisers can make better decisions…

How do you create a seamless, branded experience for exclusive event invitations? Paul Campbell, co-founder of Tito, joins Lee to discuss the evolution of event registration…